A mobile device has unquestionably become the most important device in people’s lives. Consequently, mobile devices are now the principal tools for brands looking to develop a personal and engaging relationship with their customers.

At the Mobile Marketing Strategies Summit you will be exposed to some of the most progressive mobile marketers who are innovating in areas such as location targeted advertising, interactive billboards, and emerging voice technologies, in order to harness the full power of mobile as a marketing and engagement tool.


CONFERENCE THEMES INCLUDE:

  • The Mobile Innovation Cycle
  • Mobile Creative
  • Cross Screen Experience
  • Engagement and Content

Who Should Attend

This summit is designed for the emerging group of professionals with marketing, e-commerce, multichannel, product development and technology backgrounds and that are leading their organizations’ mobile efforts.

“I am walking away equipped with best practices, new ideas, and a bigger network of passionate mobile marketers.”
- Sheila Collins, Senior Manager of Digital Commerce at American Express

Featured Speakers

Learn and Engage with Industry Leaders:
Shree Dandekar
Chad Bailey
Jaimy Szymanski
Jonathan Renteria
Shay Miles
Tracy Lee

“Mobile marketing is a hot and complex topic. This event provided insight into how the Mobile Tsunami can benefit consumers, advertisers and technologists.”
- Mitch Weckop, CEO at Skyline Tech

Pre-Summit Workshops

Tuesday, April 7, 2015

Please note: These workshops are an additional fee and must be signed up for separately from the general summit. You must choose your workshop prior to the start of the event.

9:30am
Workshop Registration and Breakfast for Workshop Attendees
10:00am - Workshop A
Marketers: Using Mobile to Successfully Increase the Customer Experience
10:00am - Workshop B
Marketers: One Shot One Opportunity- Understanding That Brands Only Have The First Touch To Make The Impression
11:30am
Lunch for Workshop Attendees
12:30am - Workshop A
Management: How Mobile Changes Organizational Design
12:30pm - Workshop B
Educators: Mobile Task Challenges in Higher Education





General Summit

Wednesday, April 8, 2015
8:00am
Registration and Breakfast for Summit Attendees
8:45am
Welcome and Introduction by Summit Chair
9:00am
Opening Keynote: The Transformational Power of Mobile
Track A: The Mobile Innovation Cycle
9:45am
Location Targeted Advertising
Track B: Mobile Creative
9:45am
Leveraging Emerging Technologies In Voice
Track A: The Mobile Innovation Cycle
10:20am
Wearables
Track B: Mobile Creative
10:20am
Mobile Couponing and Rewards & Loyalty Programs
10:50am
Morning Networking Break
Track A: The Mobile Innovation Cycle
11:05am
Innovation & Internet of Things Experience
Track B: Mobile Creative
11:05am
Interactive Billboards
Track A: The Mobile Innovation Cycle
11:40am
Beacons
Track A: The Mobile Innovation Cycle
11:40am
In-Car Apps
Track A: The Mobile Innovation Cycle
12:15pm
Mobile Payments & Transactions
Track B: Mobile Creative
12:15pm
Mobile Audio & Mobile Video
12:45pm
Lunch
1:45pm
The Transition Of Mobile From The Third To The First Screen And How This Shift Has Changed The Marketers' Playbook.
Senior Researcher
ALTIMETER GROUP
2:20pm
New Business Solutions Driven By Mobile Technology
2:50pm
Afternoon Networking Break
3:05pm
TBA
3:40pm
Leveraging Constant Streams of Data From All Devices and Giving it Monetizable Value
4:05pm
Networking Reception (Appetizers and Cocktails)





General Summit

Thursday, April 9, 2015
8:00am
Registration and Breakfast for Summit Attendees
8:45am
Welcome and Introduction by Summit Chair
9:00am
Keynote: Interacting In A Networked Society
9:45am
Why Mobile and Video are Changing the Digital Landscape
10:30am
Morning Networking Break
10:45am
Panel: Examining The Consumer and What It Means For Marketers, Retailers and Content Publishers
Track A: Cross- Screen Experience
11:45am
The emphasis, “creating an excellent user experience is critical”. Mobile is not just commerce. Online, in-store, and mobile experiences present different challenges, and developing successful customer experience and engagement requires an in-depth understanding of how consumers interact with brands, their mobile devices, and environments. As tablets and smartphones become more powerful to a brand's growth and profitability, research shows us the complex nature of the growing mobile ecosystem and the imperative to develop effective cross-screen experiences. This session will offer insight about that imperative, as well as considerations for managing the mobile enterprise, mobile media, and media without boundaries.

Case Study Overview :

  • Design for global usage
  • Create an experience that is portable
  • Raise the bar for innovation and sustainability
  • Ensure landing experience works with multiple technologies
  • Leverage existing digital platform
  • Use deep dive analytics to monitor the program post-launch
  • Ideate future enhancements
  • Digital/Mobile Commerce & Marketing
    The North Face
    Track B: Engagement and Content
    11:45am
    Social Media Mobile Advertising
    CEO
    Dishcrawl
    12:15pm
    Lunch
    Track A: Cross- Screen Experience
    1:15pm
    Mobile Apps
    Track B: Engagement and Content
    1:15pm
    Mobile Messaging (SMS)
    Track A: The Mobile Innovation Cycle
    1:50pm
    Tablets
    Senior Media/Consumer Communications Manager
    American Licorice Company
    Track B: Engagement and Content
    1:50pm
    Push Based Alerts
    Track A: Cross- Screen Experience
    2:25pm
    The Importance of Continuity and ‘Handoff’
    Track B: Engagement and Content
    2:25pm
    Case Study:TBD
    2:55pm
    Afternoon Networking Break
    3:05pm
    How-To: A Mobile Marketing Advertising Campaign
    3:35pm
    As the adoption of social, mobile and cloud computing continues to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. As great as the promise of convergence is, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated. This session will aim at not only discussing some of the natural use cases of this disruption like mobile analytics but will provide a practical approach to marketers on how to realize an ROI from their social and mobile investments using analytics.
    GM (Product Management) Social Media Analytics
    Dell
    4:05pm
    Closing Keynote: What New Types Of Mobile Media Are Being Created By The Major Players In The Marketplace?
    4:35pm
    Summit Adjourns


    Commercial Pricing

    Summit Only

    $ 1,595

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    • Networking Reception
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    Silver Package

    $ 2,090

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    • Lunches
    • Networking Reception
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    Gold PackageBEST VALUE

    $ 2,485

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    • Lunches
    • Networking Reception
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    2 Workshops

    $ 890


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    1 Workshop

    $ 495


     
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    Non-Profit Pricing

    Summit Only

    $ 1,395

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    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Silver Package

    $ 1,890

    Register before Jan 16
    ( Save $500 )
    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
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    Gold PackageBEST VALUE

    $ 2,285

    Register before Jan 16
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    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    2 Workshops

    $ 890


    ( Save $100 )
    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    • Lunch
    Register

    1 Workshop

    $ 495


     
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    • Continental breakfasts
    Register

    Cancellation and Quality Assurance: The Global Strategic Management Institute strives to provide you with the most productive and effective educational experience possible.If after completing the course you feel there is some way we can improve, please provide us in writing with your comments on the evaluation for provided up on arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: VP of Educational Services, 1501 India St. Suite 103-60, San Diego , CA 92101 . We will evaluate individual complaints in a context of collective comments from the event. As speakers are confirmed months before the event, some speaker changes or topic changes may occur in the program. Global Strategic Management Institute is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program.
    Cancellations received up to 4 weeks (28 days) before the conference are refundable in full. After that, cancellations are subject to the entire conference fee, minus a $300 service fee. The remainder of your credit may apply toward a future conference. Please note that if you do not cancel and do not attend, you are still responsible for payment. Substitutions may be made at any time.

    Venue

    Marines’ Memorial Club & Hotel

    The Marines’ Memorial Club & Hotel is a classic San Francisco hotel dedicated as a “living memorial” to the U.S. Marines. It’s at the heart of the city in Union Square with 138 guestrooms and 13 luxury suites. Guests of the hotel can enjoy the Leatherneck Steakhouse and Lounge on the top floor with beautiful views of the city and complimentary happy hour from 4 - 6pm.

    Discount Room Rates:

    A block of rooms have been reserved a discount of $219/night. Reserve your room before March 17, 2015 to obtain the discounted rate. Be sure to refer Global Strategic Management Institute to guarantee the discounted rate.

    To make your reservation, call: 800-562-7463 or 415-673-6672

    Venue Photos:

    Venue Details:


    609 Sutter Street, San Francisco, CA 94102
    800-562-7463 or 415-673-6672

    How to Get to the Venue:

    From San Francisco International Airport:
    By taxi: Approximately $50
    By car: Click here.
    By public transportation: Click here.
    There is no airport shuttle offered by the Marines’ Memorial Club & Hotel.

    If you need further assistance with the directions to the facility, please call .

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